More Business Sales Leads

But Is Social Media Enough?
It may have a lot of benefits, but it also has shortcomings that can't be easily overlooked. Here are a few important points to ponder about social media:

Numbers. Sheer numbers. According to an Ipsos survey, 85% of online communication is done through email while social media interactions are only at 62%.

With one quick call, you can learn if a business has had grievances lodged against it within the past three years. To retain their affiliation with the BBB, member companies must resolve any complaints to the organization's satisfaction-although not necessarily your own.

There is no social media platform as personal as email. Even businesses who find sales leads through a business-friendly site like LinkedIn still carry out the bulk of their legal and private transactions through email.

A lot of older businessmen (who often tend to be the company decision-makers) still don't know how to use Facebook, and most don't have any intention to.

Good old email is still the best way to keep a proper online ". In fact, it is almost impossible foronline transactions to be completed without anything being confirmed through an email. Even when social media conversations start getting serious and head towards a business transaction, it always ends with someone saying: "send me an email".

Social media platforms basically don't give you any marketing list compared to the traditional email marketing list that you can grow and nurture for years and years to come.